A booster born from frustration.
Fifteen years ago, a mum in Northern Ireland got tired of lugging bulky booster seats through airports. So she invented a better one — and started a company.
Grainne - our founder
A mum on a mission to make travel easier for families everywhere.
Prototype #1
The first version that changed everything for families on the go.
2M happy kids
Millions of families trust us to keep their little ones safe and comfortable.
Booster seats
should travel
with the family —
not weigh them down.
For twenty years, booster seats had been designed like fortresses — big, rigid, and impossible to move. But modern families don't live like that. They rideshare. They fly. They rent cars in cities they've never been to.
We set out to prove that a booster could be genuinely portable and genuinely safe. Not one or the other. Both.
Fifteen years and 2 million boosters later, we're still at it — designing every product for the way real families actually move.
15 years, one big bubble.
Three rules we refuse to break.
Safety comes first.
Every product exceeds regional standards. Not meets — exceeds. We test every batch, in every certification lab that matters.
Made for real life.
If it doesn't fit in a diaper bag or the back of a taxi, we go back to the drawing board. Portability is a safety feature.
Priced for parents.
A great booster shouldn't cost more than a stroller. We keep our supply chain lean so families keep more of their money.