Fifteen years ago, a mum in Northern Ireland got tired of lugging bulky booster seats through airports. So she invented a better one — and started a company.
A mum on a mission to make travel easier for families everywhere.
The first version that changed everything for families on the go.
Millions of families trust us to keep their little ones safe and comfortable.
For twenty years, booster seats had been designed like fortresses — big, rigid, and impossible to move. But modern families don't live like that. They rideshare. They fly. They rent cars in cities they've never been to.
We set out to prove that a booster could be genuinely portable and genuinely safe. Not one or the other. Both.
Fifteen years and 2 million boosters later, we're still at it — designing every product for the way real families actually move.
Every product exceeds regional standards. Not meets — exceeds. We test every batch, in every certification lab that matters.
If it doesn't fit in a diaper bag or the back of a taxi, we go back to the drawing board. Portability is a safety feature.
A great booster shouldn't cost more than a stroller. We keep our supply chain lean so families keep more of their money.